Case Study · Restaurants & Rooftop Terraces
Rooftop Restaurant · Marrakech Medina
Client
MO'MA Rooftop Restaurant
Marrakech, Morocco
Service
Digital Opening &
Brand Presentation
Website
www.momarooftop.com
The Challenge
MO'MA is a brand-new rooftop dining concept in the heart of Marrakech — a city already saturated with competing restaurant noise on social media. The team had an exceptional product, a stunning space, and a refined identity — but zero digital presence and weeks to launch.
They needed to create anticipation, establish credibility, and convert interest into opening-night reservations — all before a single table was ever served.
Our Answer
ProBoost designed and executed a full digital launch strategy centred on storytelling: the mystery of a "Coming Soon", the reveal, and the opening moment. We combined brand identity rollout, social media content, a landing website, and a curated launch campaign to turn MO'MA's first post into a destination people were already waiting for.
The result was a rooftop that felt established from day one.
Six interconnected deliverables — each designed to build the next layer of MO'MA's digital presence.
01
Translated MO'MA's visual identity — the warm brown, the Tifinagh-inspired icon, the Cormorant typography — into a coherent digital system across all touchpoints.
02
A teaser sequence on Instagram building intrigue before the opening — atmospheric visuals of Marrakech rooftops, plated dishes emerging from darkness, and the MO'MA mark revealed gradually.
03
A minimal, immersive one-page site at momarooftop.com — showcasing the concept, location, and a direct reservation link. Optimised for mobile-first discovery via Instagram bio.
04
Professional photo and video direction framework for the launch event — ensuring the first real-life content matched the elevated digital brand that had already been set.
05
Full Google Business Profile setup with optimised categories, menu link, hours, and photos — ensuring MO'MA appeared in "rooftop restaurants Marrakech" searches from day one.
06
WhatsApp Business integration with a structured reservation template, auto-reply, and Instagram CTA buttons — turning profile visits directly into confirmed bookings.
The Ambiance
The Cuisine
The Identity
Instagram followers
before first service
To reach full bookings
for opening weekend
Profile reach vs
Marrakech restaurant avg.
Reservations via
digital channels only
ProBoost didn't just build us a page — they built us an opening. By the time we served our first table, people already felt like MO'MA was a Marrakech institution.
We specialise in digital openings for hospitality — from concept to first booking. Let's build your launch together.
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